Audience Response - Market Research

1.

As part of our market research we recorded several people and their responses on the plot to our film. We asked them questions that would helps us decide what we could include in our trailer.

The questions that we asked were;

1. What type of thriller sub-genre do you think the film is?

2. Do you think the main character of the film should be male or female?

3. What genre of music do you think would best suit this type of film?

4. What makes Sci-fi Thrillers appealing to you?

5. How much of the storyline do you think should be revealed and why?

6. The title for this film is Itinerant. Do you think this title is suitable?

From this first video we can see that people thought the film to be psycho/sci-fi sub-genre this shows us that the plot we have set is quite clear to what idea we are trying to portray but could be clearer. The audience said that they would prefer to see a male main character as they would be more masculine, we will then use a male to play this part as it was the most popular choice of what the audience would rather see. The choice of music was varied, R'n'B and Electro were chosen, out of these two Electro would be the best suited, as it will be fast paced and add to the tension that we hope to create that will grip the audience. They then said that they would most like to see a twist, therefore we will try and create this but it will be very difficult to do as a teaser trailer is very short so all the elements that make up a twist may not fit in and the wrong idea may be put across. When asked how much of the plot they would like to know, they said that they would like to see a relative amount but not to give away the ending. From this we know that we have to show the basic storyline without giving away the twists and possible cliffhanger. The final question was about the title of the film ' Itinerant', as a group we came up with this name as it means 'moving from one place to another' the only problem with this is that the audience didnt tell their true thoughts on this and did not really understand what this meant. This would then be a problem for other people as they would then not understand the rest of the plot and the idea about the film.

From this audience feedback we can see that they think the film is a psychological thriller, this is similar to the response from the first couple we interviewed, and this shows again that what we are trying to show is coming across clearly with the puzzling plot. Again they chose Male to be a good main character because of the masculinity of the phone and chase. They also want the music to be used to be fast pace to create tension, I think this will be the best lines to go along in order to draw the attention of the audience. They also said that a twist would be the most likely thing they would want to see in a film; again this would be difficult to show in a teaser trailer as time is limited. They also thought that title Itinerant would be good but it would sound too harsh and people would not be able to relate it to the film, so we will have to think of a title that will relate to a mobile phone/ phone calls.