Results of Market Research

From the movie questionnaire it shows that people are quite keen and interested in the idea of a psychological thriller which will make it a good idea to carry on with the idea that we originally created as it was a popular result.

The results also show that people think Withheld is a suitable name for the film over examples such as Speed Dial and Dialtone. I also agreed with the results of the questionnaire, this is because it creates mystery as well as being a suitable link to the film idea. It is also one word which I think is the most effective element of film titles therefore we will use this title for the film.

The instruments that I will take into account for the music behind the trailer as a result of the questionnaire will be guitar, drums, piano and special FX, This will allow us to play round with different ways in making them into a fast pace theme tune for the film. This is one of the elements that people said appeal to them in a film trailer therefore will deffinitely be included along side, fast paced editing and a possible cliffhanger to make the trailer more intense in order to make people to want to watch it.

From my results I found that the most popular colour that would suit a psychological thriller poster best will be black and white therefore I will take this into consideration when designing my poster as it will add to the theme and genre of the film. It also showed that people prefer posters to be subtle and effective rather than cluttered with images and writing, therfore I will include a tagline and the date when the film is released as this is what the preference was,this would accompany the image of a full body silhouette on the poster. I also think that institutional information is important but I dont want it to stand out against the title and tagline, I will then think about including it but in a smaller font and in a different position on the page.

I will take all of this into consideration when making my poster and include all of these where I can. The only one which I personally do not agree with is out of the fonts below people chose the 4th one they would like to see the title of the film written in whereas

Personally  I think the 3rd font compliments the idea behind the film in that the iconic item is the phone and the font resembles the digits on a phone well therefore I think it would work better as the font on the poster.